Decision Efficiency Unit (DEU) Benchmarking for Marketing Campaigns

Measuring and optimizing decision-making in marketing strategies.

Millennium Analytica introduced its proprietary Decision Efficiency Unit (DEU) benchmarking to a fast-growing e-commerce business looking to refine its marketing campaigns. Using the DEU framework, we analyzed the client’s decision-making processes, identifying bottlenecks and inefficiencies in campaign planning and execution. By implementing targeted improvements and leveraging Power BI dashboards to track performance metrics, the client saw a 30% increase in campaign ROI and a 20% reduction in time-to-launch for new campaigns. This project not only optimized decision-making but also empowered the client with a repeatable framework for continuous improvement in their marketing strategies.